How “Uberization” marketplaces are shaking up traditional players

by bold-lichterman

Faced with the digitization of their activities, nearly half of executives are worried about the possible obsolescence of their business within just 5 years, revealed a study published last October. Two years after the declaration of Maurice Levy, the boss of Publicis, who for the first time used the expression “uberization of the economy” which calls into question the positioning of leading companies in their sector, where are we? Actually?

What distinguishes the progressive evolution of a sector, brought to integrate digital into its core business of “uberization”? This is the question that the investment bank wanted to answer. Clipperton with its report “The ‘Uber-Economy’: how marketplaces empowering casual workers disrupt incumbents“.

Among the main characteristics of what the authors call the “Uber-economy», We find in particular business models centered on human beings, in the sense that they bring additional income to some of their users. Their models can be either centered on working capital, like Uber or Upwork, or on the provision of tangible assets, like AirBnB.

READ also:

Methodology: The study focuses on marketplaces models which “have an impact on industries and the organization of work”. European companies are the first concerned by the study, followed by the United States. A few Asian marketplaces have been added. Fintech were not taken into account. The aggregated data comes from the Internet or from the companies Digimind and WhoGotFunded. Additional interviews were conducted with certain start-ups (Creads, BeMyEyes, Hopwork, Glovo, Helping, OneFineStay, TextMaster, etc.).