How the series “Plus belle la vie” wants to flirt with Internet users

by bold-lichterman

New mobile application, new interactive site… The series “Plus belle la vie”, broadcast on France 3 for eight years, is definitely heading for digital! Objective: to offer more content and more interactivity to its 6M viewers …

How the series Plus belle la vie wants to flirt

The new web platform, posted online last week, allows fans to discover the behind-the-scenes secrets of the soap opera and to learn more about the characters in the series, in particular through new content, such as the Elevator program. A web series should also soon see the light of day.

Finally, this web strategy revolves around a news mobile app, developed by My Apphone, now available on iPhone, Android and soon on iPad. It offers in particular:

  • Over 1900 videos, news and a continuous news feed.
  • The possibility for fans to comment live on their soap opera on a Talk linked to their Facebook or Twitter profile.
  • A 360 ° tour of the PBLV world, a fashion space (decoration, dressing room and accessories for the characters), identity cards for the characters, or summaries of previous seasons …