How Orange wants to establish itself in the IoT against Sigfox
In September 2015, Orange launched into the network battle for the Internet of Things. The telecom operator has bet on LoRa technology supposed to meet all the needs of the operator’s customers by transmitting information of all sizes, such as “very small information, coming from a sensor, [ou, ndlr] important information that will come from the video (…) ”, details Frenchweb Mari-Noëlle Jégo-Laveissière, Executive Director of Innovation, Marketing and Technologies at Orange.
For this IoT activity, which is part of the Essentiels2020 plan, Orange has set itself an objective: to reach 600 million euros in turnover by 2018. The group will however have to count on competition from other players such as Sigfox, which arouses the interest of large groups. After signing a strategic agreement with Samsung last year, the Toulouse start-up has just announced a partnership with Altice. Patrick Drahi’s firm should therefore offer its customers IoT offers, and get ahead on issues of convergence between 4G networks, Internet and low speed.
Competed by Sigfox
So how do you differentiate yourself in this competitive market? “LoRa is a connectivity that is open, usable by everyone, while Sigfox is more in a more closed operator business model, in which we go from connectivity to service (…)”, according to Mari-Noëlle Jégo-Laveissière.
In this context, Orange plans to deploy its LoRa network in 17 French agglomerations (including Paris, Toulouse, Strasbourg, and Lille and Grenoble), from the first quarter of 2016, before offering national coverage. An offer that should reach all Orange customers: individuals, particularly in home automation, and businesses. For the latter, beyond the network, Orange also intends to provide data processing offers.
Interview with Mari-Noëlle Jégo-Laveissière, Executive Director of Innovation, Marketing and Technologies at Orange:
Project announcement: september 2015
Deployment of the LoRa network: 17 agglomerations in the first quarter of 2016
Goal : 600 million euros in turnover by 2018