How Huawei advances its pawns in France
After occupying the third place of the largest smartphone sellers in the world in 2015 – with more than 106 million units sold according to IDC, i.e. 7.4% market share – Huawei aims to take first place on the podium. However, the task will not be easy against Samsung and Apple, the two market leaders with 22.7% and 16.2% respectively. To achieve this, the Chinese group is relying in particular on upgrading its devices. This is how the Huawei P9 incorporates a camera developed in partnership with the iconic photography brand Leica. A model which aims to make the brand breakthrough also in the tricole market where the group organized a launch party.
Moreover, to make itself known to the general public, Huawei signed in 2014 a contract with PSG to become three seasons during one of the official partner of the football club. In addition, beyond this B2C marketing offensive, Huawei, which with its B2B activities is also present in telecom networks and business solutions, has already led several initiatives in France in order to get closer to the Tech ecosystem. tricolor. Starting by convincing the public authorities: the same year, Ren Zhengfei, the president of the Chinese group, presented to Manuel Valls an investment plan of 1.9 billion dollars in France supposed to lead to the creation of 650 jobs. A strategy which, for the company which posted a growth of more than 35% in 2015 for more than 60 billion dollars of turnover, is part of a will in reality broader establishment on the continent.
“Europe is Huawei’s second home market, and the company’s ambition is to locate its workforce in research and development. First with the creation of four research centers in France (…) ”, explains to Frenchweb Isabelle Leung, director of public affairs for Huawei France, who previously worked at… Microsoft. Beyond these initiatives, Huawei is also trying to get closer to French Tech through its Digital IN-Pulse support program. This aims to help start-ups and SMEs in their internationalization, in particular on the Chinese market where business trips are organized to Shenzhen, the city of Huawei’s headquarters.
Interview with Isabelle Leung, Director of Public Affairs and Communication at Huawei France:
CEO: Ren zhengfei
The head office : Shenzhen (China)
Activity: telecom networks, business solutions, consumer electronics
Turnover: $ 60.8 billion in 2015