How Google is attracting startups to the Apps for Work ecosystem

by bold-lichterman

To accelerate Google Apps for Work, the suite of applications dedicated to professionals, the Mountain View firm is hunting for the right applications by relying on start-ups that provide specific tools. This is how the American firm recently signed a partnership with the French company Designed4Work for online document management. The ambition is to offer a more complete offer than general solutions (messaging, storage, etc.), in particular by offering business applications.

Google supports its partners by opening up its markets to them, in order to rapidly internationalize them. “We open to them our partner ecosystem, our reseller ecosystem”, explains to Frenchweb Renaud Perrier, director of the application ecosystem of Google Apps for Work. But the partnership goes further in order to accelerate projects from a technological point of view: “we open our doors with our engineering (…) They work alongside our engineers, our product managers… to be sure that there is synchronization on the road map“. The goal: to ensure that partner companies obtain Google Apps for Work certification.

The stakes are high for Google. With its paid offer for professionals, the group is in competition with companies like Atlassian or Slack, which are also developing solutions for companies. Moreover, to accelerate, Slack launched in December an investment fund of $ 80 million to support companies that develop applications compatible with its platform. For its part, Google Apps for Work now claims 800 applications.

Interview with Renaud Perrier, director of the application ecosystem of Google Apps for Work:

Director of the application ecosystem: Renaud Perrier

Applications: more than 800

Every day, Frenchweb highlights a young growing company to discover its strategy and development objectives.

Have you founded a growing company? Make yourself known!