- Houzz connects owners with decoration professionals to renovate their homes.
- To date, Houzz claims 40 million users around the world.
The Californian start-up Houzz, which is developing a platform dedicated to home furnishings, has completed a funding round of $ 400 million led by Iconiq Capital. Sequoia Capital, GGV Capital and Zeev Ventures also participated in the transaction. This brings the valuation of the company to 4 billion dollars.
Founded in 2009 by Adi Tatarko and Alon Cohen, Houzz connects owners with decoration professionals, such as architects, landscapers or even decorators, to renovate their homes. On the platform, professionals highlight their know-how through images of projects so that the user can choose the one that meets their expectations. To date, Houzz claims 40 million users around the world. In France, where the start-up has been operational since 2014, it has one million users and 35,000 professionals.
Interior design and architectural photos are also the prerogative of Pinterest, a social network that allows users to pin photos to form thematic boards. Claiming 175 million monthly users worldwide, Pinterest raised $ 150 million in early June. In this segment, we also find Instagram, where decoration and design photos are very present. Nearly 6 in 10 Instagramers use the platform to discover new products, and 54% are inspired by the photos shared there to find new style ideas, according to internal data.
The objectives of the Start-up
With this new investment, Houzz plans to accelerate its development. In addition to further international expansion, the company may consider an IPO.
Founders: Adi Tatarko and Alon Cohen
Creation date : 2009
Seat : Palo Alto
Activity: platform dedicated to home furnishings
Funding: $ 400 million in June 2017
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