HiMedia, Club Med, Leade.rs… the 4 videos of the week
How Club Med wants to go digital
Beyond marketing, the Club Med group, which claims a turnover of nearly 1.5 billion euros in 2015, has therefore multiplied digital initiatives. “We chose two battles», Explains to Frenchweb Anne Browaeys-Level, Managing Director of Marketing and Digital. “The first is to be a pioneer in the Village experience. The second is to be a smart follower on everything else, on everything you are going to do before the holidays at Club Med and after.“.
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