Gurbaksh Chahal, the itinerary of an American genius in online advertising

by bold-lichterman

Born in India in 1982, Gurbaksh Chahal arrived in the United States at the age of 3 when his parents had just won the “green card lottery”….

At 16, he left school to create his first start-up: ClickAgents, a performance advertising network that he sold two years later for $ 40 million to ValueClickGurbaksh Chahal the itinerary of an American genius in online.

In 2004, he founded BlueLithium, specialist in behavioral targeting, bought 3 years later for $ 300 million in cash by Yahoo !. After a transition period during which he remains CEO of his second company, Gurbaksh Chahal is launching his third project, RadiumOne in 2009. The company very quickly met with great success in the United States and in Asia.Gurbaksh Chahal the itinerary of an American genius in online

RadiumOne relies on the social interactions of Internet users for next-generation targeting that allows the distribution of contextualized ads in real time. Clearly, a targeted advertisement is visible at the very moment when an exchange takes place, a discussion on a subject. 1606039133 254 Gurbaksh Chahal the itinerary of an American genius in onlineAn alternative to the “cold targeting” offered by Facebook on the basis of permanent information. RadiumOne now has more than 150 people, has completed two rounds of financing for a total of more than $ 33M and is valued at nearly $ 200M.

Relatively unknown in France, Gurbaksh Chahal has become a prominent figure in the United States. Guest of the Oprah Winfrey show in 2008, one of the country’s “good parties” in the media, digital advisor to Barack Obama, he is one of the Californian entrepreneurs who embodies the American dream and success in the eyes of his compatriots.

From his office in San Francisco, he details the main stages of his career and the reasons for his success.