Born in India in 1982, Gurbaksh Chahal arrived in the United States at the age of 3 when his parents had just won the “green card lottery”….
At 16, he left school to create his first start-up: ClickAgents, a performance advertising network that he sold two years later for $ 40 million to ValueClick.
In 2004, he founded BlueLithium, specialist in behavioral targeting, bought 3 years later for $ 300 million in cash by Yahoo !. After a transition period during which he remains CEO of his second company, Gurbaksh Chahal is launching his third project, RadiumOne in 2009. The company very quickly met with great success in the United States and in Asia.
RadiumOne relies on the social interactions of Internet users for next-generation targeting that allows the distribution of contextualized ads in real time. Clearly, a targeted advertisement is visible at the very moment when an exchange takes place, a discussion on a subject. An alternative to the “cold targeting” offered by Facebook on the basis of permanent information. RadiumOne now has more than 150 people, has completed two rounds of financing for a total of more than $ 33M and is valued at nearly $ 200M.
From his office in San Francisco, he details the main stages of his career and the reasons for his success.