This is an evolution that will not make people happy. Google will update its algorithm for mobiles tomorrow, the one that determines the indexing of sites when an Internet user performs a search from a smartphone. The new version will promote the display of optimized sites, ie sites that adapt to the size of the screens used.
Companies informed two months ago
This news comes as Internet users are increasingly mobile in their consumption. Last year, total mobile data traffic jumped 69%, study finds The Mobile Network in 2014, from Cisco. The Mountain View firm is therefore only adapting to consumer practices. Beware of sites that do not have a suitable version. Conversely, those who have a site whose consultation, reading and navigation are optimized for mobile devices should earn points.
However, this is not in itself a surprise. Google had announced the color in a blog post published in February, leaving publishers several months to adapt. ” This change will affect mobile searches in all languages around the world and will have a significant impact on our search results. », Then explained the firm. It had also launched a tool to allow companies to test the mobile compatibility of their web pages, and had already added the mention “mobile site” next to the results considered as mobile-friendly.
Mobile or not mobile, that is the question
Companies will therefore have to adapt to this new algorithm. The challenge: to improve their natural referencing when most users never consult the second page of results, and Google largely dominates search on mobile (more than 85% of organic searches in the United States between the third quarter of 2013 and the third quarter of 2014, according to a study by Define Media Group).
Google had also published its Mobile Play Book, a site intended to inform about the importance of the mobile. According to this, consumers today spend 127 minutes each day on average on mobile. Mobile is also an issue for brands since 94% of mobile users carry out proximity searches, and 51% go to stores after searching.