- 83% of French people say they are “irritated” by online advertising, considered too intrusive, according to a survey by the CSA Institute
- 419 million people block online advertising on mobile, or 22% of the world’s 1.9 billion smartphone users, according to PageFair study
- On Tuesday, August 23, Google announced that it wanted to improve the experience of its mobile users by recommending sites that do not have invasive advertising.
- Google will change its algorithm to sanction mobile sites that use pop-ups after January 10, 2017
- The American firm will remove the “mobile-friendly” label
Google announced, on the Google Webmasters blog, updated mobile search results. The Mountain View firm plans to make a major change to improve the search experience for its users.
The Google Search algorithm will be modified to penalize mobile sites using pop-up windows, often intrusive advertisements, which hide part of the screen. After January 10, 2017, the American firm will begin to sanction the referencing of mobile sites, “where the content is not easily accessible to the user“.
Google will remove the “mobile-friendly” label
For Doantham Phan, Product Manager at Google, “pages that display pop-ups provide a poorer experience for users than other pages where content is immediately accessible“. For the Alphabet subsidiary, the stakes are not the same as on the PC with increased competition. With this change, Google is taking steps not to deposition itself in the field of mobile research and thus ensure an optimal search experience for its users.
However, Google will not attack all types of intrusive pages. Mobile sites using pop-up windows for their legal obligations (cookies and age verification in particular) or the identifications necessary to access content that is not publicly indexable (email for example) will not be affected. by these new measures. Banners that use “a reasonable amount of screen spaceWill also be tolerated.
At the same time, Google will remove its “mobile-friendly” label, two years after its launch. The latter was created to help users find sites optimized for phones. According to the Mountain View firm, “85% of all pages in mobile search results now match this criteria and display the mobile-friendly tag“. However, the disappearance of this “label” will only be aesthetic since “mobile-friendly” criteria will continue to be applied to keep search results refined.