Google is putting one more foot in the telecoms world. After two years of reflection on the subject, the firm must present a 100% wifi offer available in partnership with the operators Sprint and T-Mobile, according to information from the Wall Street Journal. Available in the United States, the offer will only charge for the subscriber’s mobile data usage. At first, it will only be sold on the brand’s Google Nexus 6. The offer should allow surfing the Internet but also to make calls.
In the United States, where the price of wifi is far from cheap (on average 100 dollars per month), the challenge for Google is therefore to offer more competitive offers. Google also wants to position itself in a booming market across the Atlantic, like new start-ups offering 100% wifi offers. These MVNOs, such FreedomPop (see the Start-Up Concept), Republic Wireless or Bandwith.com which are shaking up traditional telecom players.
Eventually, Google may well come disrupt the wifi market, in the same way that it intends to do with its broadband Internet offer Google Fiber.
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