Google joins forces with several brands to equip their smartphones with a button dedicated to its voice assistant

by bold-lichterman

You may still not have gotten into the habit of talking to your smartphone to ask for information, for directions, or to have it perform a task, but that could change, especially if you are using a mobile running Android.

One billion devices are equipped with their voice assistant, Google announced earlier this year. The Mountain View firm, however, remained completely silent on the number of active users. But the American giant has just lifted the veil on its strategy to speed up the use of its voice assistant on mobile during the Mobile World Congress which takes place until Thursday in Barcelona. The company has decided to join forces with several smartphone manufacturers who will now offer a button dedicated to activating Google Assistant on their devices.

100 million devices soon to be equipped

Through this partnership, more than 100 million devices will be equipped with the button announced by Google. Which manufacturers and models are affected? ” You will find the Google Assistant button on the entire portfolio of new Android devices with LG and Nokia, including the LG G8 ThinQ and K40 and the Nokia 3.2 and 4.2. », Quotes the company. But that’s not all. For this first wave of partnerships, the American company has also joined forces with the Chinese Xiaomi. Its next models, including the Mi MIX 3 5G and Mi 9 will offer the button. This will also be the case for the products of the Chinese manufacturer TCL, which owns the Alcatel and BlackBerry brands. And finally, the American giant also cites the Chinese brand Vivo which claims 200 million users in a little over ten countries such as Thailand, Singapore, Indonesia and India.

Google therefore aims broad to accelerate the adoption of its voice assistant on mobile by sweeping the different markets, without leaving emerging countries aside. Its operating system equipping 80% of smartphones, its typing power is significant. This new shortcut could indeed have an effect on usage.