Google will buy some of the smartwatch technology from US watchmaker Fossil for $ 40 million, the companies said Thursday. If the investment is minimal in financial terms for the Mountain View giant, it illustrates its interest in the growing market for wearable electronic accessories.
Google could therefore launch its own connected watch, in the field of AppleWatch or Fitbit. The market is driven by fitness and health uses, with models equipped, for example, with heart rate sensors.
Fossil R&D team joins Google
Concretely, part of the Research and Development team working at Fossil on a ” a technology currently in development related to connected watches Will join Google, which becomes the owner of this technology.
Fossil launched into connected watches in 2015 when it bought the Misfit company for $ 260 million. The firm IDC estimates the “wearable” market at 125.3 million units in 2018, an increase of 8.5% compared to 2017, a growth which should continue in the coming years. In 2019, the percentage of Americans with a smartwatch will exceed 10%, according to the firm eMarketer.