Google indexes Facebook comments: what is changing?
Facebook may have always been criticized for its management of our private data, there is one thing Zuckerberg has always protected us from: Google. This was at least true until Google announced that it would index comments left on sites via Facebook modules in its search engine. A new skirmish in the war between Google and Facebook which, as usual, will affect the rest of the web.
Google’s bot has therefore become a little smarter, since it can now access content Dynamic AJAX / Java. Facebook extending its presence everywhere on the web by offering sites to integrate its social plugins, it is logical that its content is more exposed to Google robots.
Google scores a point, but that’s only because Facebook has managed to impose its paw on millions of sites, and those comments are just a tiny part of the cake: the valuable data of the “like” button remains. owned by Facebook. What Google has managed to index are only comments made on sites other than Facebook but using a Facebook account. Your newsfeed is still safe … more or less.
Consequence for websites
So far, you already had a whole bunch of reasons to install a Facebook comments module on your site. These modules offer a balanced solution to a complex problem: on the one hand you want as many people as possible to comment on your site, on the other to limit comments from spammers and anonymous trolls, you need to ask internet users to identify. By identifying themselves via Facebook, Internet users are not discouraged by a cumbersome registration process but they are empowered since their real name will appear on the site.
Facebook offers an effective comments module, but the best module on the market is that of Disqus. Disqus offers an even more complete solution that allows Internet users to identify themselves using their Facebook, Twitter, WordPress and many others, offers comments updated in real time and very complete monitoring tools for webmasters… And Disqus is also affected by the Google Bot update!
From now on, these comments will be indexed by Google and will serve the referencing of your site. A new way to benefit from the advantages of an engaged community.
A new parameter of your online reputation
For the user or for the brand that monitors their e-reputation, it is not so much a new tool as a new parameter to monitor: all the comments that may have been left on a site via Facebook, sometimes there is a long time ago, are now accessible via Google.
This means that if you type a search on your name, it could now be that a comment appears among the first results. This is not really an invasion of your privacy, since the comment has always been public, but you still have to be careful: when you comment on a Facebook page, you may be thinking that you will not be found. not, but if the comment is automatically included on a third-party website by DISQUS, for example, it may be indexed by Google and therefore immediately and practically irrevocably associated with your name. More than ever, when you use Facebook, you will have to remember this rule: anything you say can be held against you.
Google can therefore potentially access everything except your newsfeed, but even there you are not necessarily immune. Most people don’t take the time to worry about it, but the statuses they post on Facebook are in “public” mode, which means it’s very easy for anyone to find them on. your profile or via a search site like Youropenbook.org.