Google Flux d’Actu, FlipBoard competitor, lands in France

by bold-lichterman

The Mountain View firm announced this Monday, July 2, in a post on his official blog, the launch of Google Flux d’Actu in France. Free, the application was initially launched in December 2011 in the United States, under the name Google Currents.

Presented as a competitor of the Flipboard application, the service aims to offer a new experience of reading feeds from different magazines, via the swipe of a finger. The application, dedicated to smartphones and tablets, is already available on App Store and on Google play.

Google Flux dActu FlipBoard competitor lands in France

For its launch in France, Google Flux d’Actu has formed several partnerships with various press titles (more than thirty in total). By downloading the application, it thus offers 6 pre-installed editions in its library: Liberation, Le Figaro, 20 Minutes, Le Nouvel Obs, L’Express and L’Equipe. We should also note the strong presence of the L’Express Roularta group on the application with 4 titles available: L’Entreprise, L’Expansion, L’Express Styles and Côté Maison.

If the interface of the application seems at first glance less intuitive and ergonomic than FlipBoard, Google hopes to make the difference thanks to two features: offline reading and its built-in translation tool (Google Translate). In fact, to choose a language, all you have to do is press the icon displaying a globe when reading a publication, and this edition is automatically translated into one of the 38 available languages.

The application also offers the possibility of customizing the layout of its feeds. Google also offers to add blogs and sites to its reading list, which are then automatically converted into news feeds.

In an interview with Capital.fr website, Madhav Chinnappa, EMEA head of strategic partnerships for Google News, explains that the application does not allow the titles present to directly drive traffic to their website. On the other hand, “the application allows publishers to highlight their content, in a very simple way and adapted to different media. It is therefore an additional way of making their brand known, of reaching new readers ”.

As a reminder, Flipboard recently tied a partnership with Google +. A merger that allows to add the social network developed by the Mountain View firm to its shares. A few days later, Flipboard also announced its availability on Android, Kindle Fire and Nook.

If Google officially announced the launch of the Google News Feed application today, it should be noted that the application, in French, was available since May 3.