Google buys Eyefluence to accelerate in virtual reality

by bold-lichterman

  • The technologies developed by Eyefluence could allow Google to improve Daydream View, its new virtual reality headset.
  • This takeover is part of the Mountain View firm’s strategy to counter the efforts of Microsoft and Facebook in virtual reality and augmented reality applications.
  • Alphabet reported sales of $ 74.9 billion last year, including $ 74.5 billion from Google products.

Google has just completed the acquisition of the Californian start-up Eyefluence, who designed an eye interaction device for virtual reality and augmented reality devices. Financial details of the transaction were not disclosed.

Founded in 2013 by Jim Marggraff and David Stiehr, Eyefluence develops a series of technologies to track eye behavior for virtual reality and augmented reality applications. Since its inception, the American company had raised $ 21.6 million.

This acquisition should allow the Mountain View firm to strengthen its position in virtual reality and augmented reality. The technologies developed by Eyefluence could thus allow Google to improve its new virtual reality headset, presented during the last keynote of the Alphabet subsidiary on October 4. Called Daydream View, it does not work independently since it must be added the new Google Pixel smartphone.

Beyond its virtual reality headset, the American firm could consider integrating the Eyefluence device into a wider range of products to counter the efforts of Microsoft and Facebook in virtual reality and augmented reality applications. In early October, Mark Zuckerberg’s firm presented an animated avatar capable of reproducing facial expression using external sensors or an Oculus-type virtual reality headset.

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