Google + Amazon + Isabelle Hervouet = INSIDERS

by bold-lichterman

  • Abuse of a dominant position: Google continues its standoff with the European Union.
  • For the 5th time, Amazon is the favorite brand of the French.
  • The figure of the day: 19% increase in digital advertising revenues in the United States in the first half of the year.
  • Image of the day: more loyal online banking customers.
  • The nominations of the day: Luc Damann, Isabelle Hervouet …

GoogleGoogle does not intend to give ground to the European authorities. On November 2, the Mountain View firm rejected accusations by the European Commission that Google is abusing its dominant position in order to systematically favor its price comparison in its results pages. This file was opened in 2010 following complaints from several competitors of Google.

By favoring its own e-commerce services, Brussels believes that Google is blocking the road to its competitors in sponsored online search. This showdown could lead to a heavy fine. This could reach 10% of the global turnover of the American giant, or $ 7.4 billion.

In its defense, Google explained that the European Commission did not take into account the competition from giants of online commerce, targeting Amazon, or companies using online advertising, such as Facebook and Pinterest. “We have never compromised on the quality or relevance of the information we have receivedGoogle General Counsel Kent Walker said in a blog post. And to add: “It’s not about favoritism, it’s about listening to our customers.

amazonAmazon take first place and get ahead Picard and Grand Fresh, ex aequo on the second step of the podium. The firm’s ranking in OC&C strategy has been made public. 5,000 French consumers have evaluated around 100 companies. They were able to rate the brands on the choice they offer, their mobile application, trust or even the design of the website.

In 2016, the e-commerce site launched two new offers, the “Prime Now” fast delivery service and its platform of handmade products. At the same time, the American marketplace opened its largest warehouse in Amiens. The brand created 1,000 jobs in France this year. 2017 will also be a busy year in the news, especially with the planned launch of data centers in Île-de-France.

computerRevenue from digital advertising reached $ 32.7 billion in the United States in the first half of 2016, up 19% compared to the same period in 2015, according to IAB data reported by the Wall Street Journal.

Revenues related to mobile advertising, which represent 47% of revenues generated over the first 6 months of the year, increased by 89% compared to last year, confirming the important place that mobile takes in the sector. The video (+ 178% revenue) and search advertising (+ 105%) segments have grown the most in the space of a year.

Another lesson from the study is that the digital advertising sector continues to concentrate, with the 10 largest companies generating 74% of revenues in the first half of the year (compared to 72% in the same period in 2015).

What does online banking customers actually bring back to an establishment? An increase in revenue per customer (+ 10.7% for digital customers against + 4.5% for traditional customers) but also more loyalty from these customers, according to the study “Quantifying the Value of Digital Engagement»Performed by Fiserv.

digital-banking-roi-fiserv

Luc-Damman-adobe-2016Adobe appoints Luc Dammann as Managing Director for Southern and Western Europe region

Luc Dammann joined Adobe as Managing Director for Southern and Western Europe. In his new role, he will be responsible for developing Adobe’s growth for these different regions. Previously and for 10 years, he was vice president of HP / Hewlett-Packard Enterprise.

isabelle-hervouet-Unibail-Rodamco-2016Isabelle Hervouet joins Unibail-Rodamco as digital director

Isabelle Hervouet is appointed digital director dear Unibail-Rodamco. As part of her new functions, she will be in charge of the group’s digital, data, CRM and loyalty assets. Previously, Isabelle Hervouet was vice-president of digital at ING Bank France.

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