[GOOD MORNING Frenchweb] 17,000 euros to write fake reviews on Amazon

by bold-lichterman

Find GOOD MORNING FrenchWeb every morning from 6:45 am with Joseph Postec and the FrenchWeb.fr editorial staff to discover best practices and innovations in digital transformation.

The scandal of false positive reviews published on Amazon in the United Kingdom revealed: behind these fraudulent ratings, hides a massive fraud system set up by brands, often Chinese, to better reference their products. Decryption with Pascal Lannoo, Chief Marketing Officer of Net Reviews.

The “last mile” is at the heart of the strategies of all traders, whether they are pure players or traditional. Two players in the “Last Mile” and competitors decide to merge in the midst of the Covid-19 crisis. We took stock of the merger between “Yper” and “You2You” with Pierre-Emmanuel Jan, founder of You2You.

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