Giant App Annie raises $ 63 million to outrun the competition

by bold-lichterman

The amount

The mobile audience measurement specialist App Annie continues to convince investors. The American company, co-founded and led by Frenchman Bertrand Schmitt, has just completed a new funding round of $ 63 million with Greenspring Associates, as the main player, and e-Ventures, Greycroft Partners, Institutional Venture Partners (IVP) and Sequoia Capital.

Following this new operation, the valuation of the company was not communicated. As a reminder, she had already raised more than $ 90 million in the past.

The concept

Founded in 2010, App Annie develops solutions for measuring audiences and uses on mobile applications. For example, this could mean knowing more about user engagement, reach or the retention rates. It also offers tools for monitoring market segments, in particular for companies wishing to follow the evolution of competition (positioning in app stores, performance, etc.), as well as dashboards to manage advertising activity.

App Annie’s business model is based on freemium and standardized or tailor-made monthly subscription plans. In the end, the company, which employs more than 420 employees in some fifteen offices around the world, claims more than 865,000 applications using its analysis tools. Moreover, the Californian company announced in November on Frenchweb the opening of two offices in Paris and Berlin in order to strengthen its position in Europe, with offers tailored to the various markets.

The objectives of the Start-up

With this new investment, App Annie intends to continue developing its existing solutions and developing new offers. It must be said that competition is important in its market. Other players like SimilarWeb, which raised $ 25 million in October 2015, or Flurry also offer solutions for measuring mobile applications.

Review the interview with Bertrand Schmitt, CEO of App Annie, published in November 2015 on Frenchweb:

CEO: Bertrand schmitt

Creation: 2010

The head office : San Francisco (United States)

Activity: mobile app audience measurement and analysis

Funding: $ 157 million raised since its inception

Competitor: SimilarWeb