[FW Radar] Isahit wants to develop digital work in Africa
Launched in June 2016 by Isabelle Mashola and Philippe Coup-Jambet, Isahit is a platform that outsources the digital projects of French companies to disadvantaged French-speaking workers in Africa.
More details with Isabelle Mashola, co-founder of Isahit.
FrenchWeb: What needs does your service meet?
Isabelle Mashola, co-founder of Isahit: Isahit was born from our desire to give birth to a model allowing the development of skills, the connection of people to each other and to improve the living conditions of populations in emerging countries, thanks to digital technology. Our vision of the world revolves around several values: a fair and equitable world, which would offer the same opportunities to everyone and which would rely on technology and the Internet to redistribute work with a social impact and thus help reduce poverty in emerging countries and enable them to connect to the digital world of tomorrow.
Today, we are established in France, Cameroon, Congo, Burkina Faso, Ivory Coast and Senegal.
What’s your value proposition?
We are a socially responsible online platform that connects socio-economically disadvantaged “workers” from French-speaking African countries and French companies seeking to outsource part of their digital activities.
Workers or HITers – HIT for “Human Intelligent Task” – are assigned by Isahit to three types of digital micro-tasks, which cannot be processed automatically by a machine: data processing, content management, data analysis. We complement Artificial Intelligence and also use it within the platform to facilitate the work of hiters and help them progress.
Who are the users of your solutions?
We are addressing high-growth French companies and CAC40 companies. InnovAdvisor, GreenPoint, Yeelenpix, Small Business Act, The School Project or Alma Learning Group already trust us in the processing of their digital projects.
In addition to performance objectives, these companies are increasingly sensitive to social impact and therefore wish to strengthen their social responsibility by contributing to the development challenges of emerging countries.
Who are your competitors?
We have no direct competitors. Our proposal is unique on the market, because we bring together three skills:
Self-Service Platform (Fiverr, Amazon Mechanical Turk),
Processing of digital tasks (Cloud Factory, Crowd factory),
Impact Sourcing (Sama Group, DDD).
In addition, we provide HITeurs with work tools (tablet), workspaces with free Internet, and we also serve as support for administrative procedures, such as opening a bank account or making a declaration. self-employed, for example.
What is your development plan?
We offer three types of tasks: data processing, content management, data analysis, representing a catalog of more than 100 types of digital tasks. Our pricing is competitive with traditional players in traditional outsourcing and is around 5 euros per hour.
The platform records 4.8 million digital tasks in processing and will be established by the end of 2017 in around ten countries in French-speaking and English-speaking Africa to broaden its spectrum of French and international customers.
Our ambition is to give work to more than 30,000 workers within three to four years in emerging countries and thus have a social impact on more than 100,000 people in Africa initially, but also later in Asia and Latin America.
What are your challenges?
We are part of the impact sourcing market, in other words socially responsible outsourcing, which amounts to 20 billion dollars. It is a market that is growing much faster than that of traditional outsourcing, it is indeed experiencing annual growth of 25%. Digital tasks currently represent 20% of this market and will reach an 80% market share in 2020.
Moreover, this market is very much a creator of value. Indeed, for 1 dollar of remuneration paid to a “HITer” (this is how we call our socio-economically disadvantaged workers), 4 dollars are injected into the economy (this money is spent and directly feeds the economy). activity in the country, participates in taxes (VAT, income tax, etc.).
Our business model is that of a marketplace. For 100 euros billed to a client, 65 euros represent the remuneration of the worker / hiter, 30 euros for our platform and 5 euros for a social impact program, called Isahit Help which is used to support our workers / hiters in their development of skills. digital.
First, to accelerate our development, we need to raise 400,000 euros in equity. Any delay in providing these funds would impact our roadmap in terms of platform and deployment in other countries. We are aiming for the break-even in year 3.
Our challenge will be, like any structure that grows, to keep our DNA (doing business with social impact), to continue to share our values with our community and to help and support them in their projects while guaranteeing them additional essential income.
Founders: Isabelle Mashola and Philippe Coup-Jambet
Creation date : June 2016
Fundraising : Isahit will soon start a crowdfunding campaign on Afrikwity in order to raise € 400,000 to finance its development.
Seat : Paris
Read also: Leila Janah (Samasource / LXMI): “Samasource has lifted more than 35,000 people out of poverty”