[FW Radar] Inception VR wants to make VR accessible to everyone

by bold-lichterman

Founded in April 2016 by Benny Arbel, Effi Wizen, Nitzan Shenar, Gigi Levy-Weiss and Dana Porter, VR Inception is a mobile application for the creation of content in 360 degrees and in virtual reality. The start-up wants to become the “Netflix of VR” by producing only quality content. The free app is available on Android and iOS.

The user can, for example, film an evening or an exhibition in order to make its content more immersive. Their productions are then referenced on the platform where the videographer can create libraries. They can be viewed with the Oculus Rift, Google Daydream or Samsung Gear. The video clips can then be shared on social networks.

The tool is made available to brands so that they can “communicate better with their audience»And independent videographers. Inception VR doesn’t just deliver the content, it also enables its customers to monetize it and grow their audiences.

Lately, the start-up collaborated with the magazine Playboy during the evening organized in the famous mansion for the release of the May / June 2017 issue. Inception VR has also formed a partnership with Time Out Tel Aviv. VR video capsules were produced to introduce readers to the city.

Founders: Benny Arbel, Effi Wizen, Nitzan Shenar Gigi Levy-Weiss and Dana Porter

Creation date : april 2016

Fundraising : any

Seat : Tel Aviv

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