Founded at the end of 2016 by Lucas Bornert, Maria Eriksson and Milad Yalda, and accelerated at the Accelerate Cambridge, Duck Influencers connects brands with influencers.
More details with Lucas Bornet, co-founder of Canard Influencers.
FrenchWeb: What needs does your service meet?
Lucas Bornet, co-founder of Canard Influencers: At Canard Influencers, we help brands promote their products through authentic micro-influencers on social media. We have over 3,500 content creators in 70 countries who want to collaborate with brands on social media to promote their products. It’s a way to reward influencers for their creativity and allow brands to find an authentic voice to promote a new product, event, etc.
What is your value proposition?
Advertising in the traditional sense no longer works, we now believe in our friends and our social connections, that’s why we offer a platform that easily allows companies to discover and manage thousands of genuine influencers on social networks. Word of mouth generates twice as many sales as advertising and we want to enable businesses to take advantage of it.
Who are the users of your solutions?
We are a marketplace, so we have two types of users:
Influencers: they are usually Millennials, avid Instagram, Snapchat, Facebook, YouTube etc. users. They have 3000 to several million followers and want to monetize their creativity on social networks. We allow influencers to find brands to collaborate with on social media and get paid. Our most popular influencers can earn several thousand dollars per sponsored posts.
Companies: we work with companies in different industries and across ten countries: fashion, food & drinks, tech etc. For example, we are currently working with a very popular brand that makes delicious and healthy smoothies. Thanks to our platform, they were able to find a hundred influencers in Scandinavia and collaborate with around thirty influencers in Norway, Finland and Denmark and generate tens of thousands of interactions on Instagram.
What are your challenges?
We are developing our new platform with a new design, new pricing, more analytics, more demographic and psychographic data on our influencers as well as an algorithm that will more efficiently match influencers to companies. This requires a lot of human resources in terms of development. We are at this very moment accelerated in the accelerator of the University of Cambridge, Accelerate Cambridge, a huge boost that allows us to grow quickly.
Who are your competitors?
We have several competitors; our main competitors are Tribe and Takumi. Our added value is based on two pillars:
Influencers don’t need to create the content before it is pre-approved by brands. That is, they should only join the campaigns they are interested in and don’t create any content until the brand has approved them. They are then paid within 48 hours of their collaboration.
Brands: we assign a campaign manager to each campaign, which is really appreciated by our customers. We have real follow-up throughout the campaign and our influencers are manually verified. We do not ask for any upfront payment, creating a campaign is free and without obligation: we work on the basis of a purely self-service model.
Founders: Lucas Bornert, Maria Eriksson and Milad Yalda
Creation date : end of 2016
Fundraising : In progress
Seat : London