[FW Radar] Armis, the startup that relies on geolocation, real time bidding and machine learning in stores

by bold-lichterman

David Baranes, former VP Market Development of AppNexus, world leader in online advertising technologies and Dan Gomplewicz, former Director of Strategy and Innovation at E.Leclerc, met met fifteen years ago on the benches of our business / engineering schools. They founded ARMIS, the start-up that digitalizes brands in order to increase footfall in stores.

More details with Dan Gomplewicz, co-founder of ARMIS:

FrenchWeb: What needs does your service meet?

We are developing a SaaS platform capable of transforming the commercial operations of brands into advertising on the Internet, disseminated around each store in an optimal way thanks to machine learning. With ARMIS, brands can increase in-store footfall by engaging in online dialogue with their local customers. They can thus effectively compete with Internet giants like Amazon by leveraging their most powerful assets: their brands, their offers and their physical stores.

What is your value proposition?

Our main value proposition lies in our multi-local advertising technology which enables intelligent advertising delivery anywhere on the internet and personalized in the store.Apple-converted-space “> – market :

x Digitalization of the paper catalog market

x Deployment of trade marketing solutions directly with manufacturers

Key data:

  • Founders: David Baranes, Dan Gomplewicz
  • Creation date : June 2016: legal creation – upstream test for 1 year from Oct 2015 in 30 leclerc stores
  • Fundraising : We benefited from the support of the Iris Capital fund and several business angels based in Paris, London and New York, to carry out our first fundraising of 1 million euros in January 2017. Then we carried out a second fundraising € 6 million in Series A in March 2018 with Elaia Partners, Iris Capital and our historical investors (family office Sonorfi, Brian O’Kelley (Co-Founder & CEO of AppNexus), Michael Rubenstein (Chairman of AppNexus) and Philippe Finkelstein (Co-founder of Altavia)