From techno to emotion … Adobe wants to create fluid and personalized experiences

by bold-lichterman

“Cross-channel is no longer a concept, but the basis for a successful customer experience,” immediately announces Christophe Marée, Marketing Director at Adobe France. On the subject of e-commerce, the American group wants to be ahead of trends and decompartmentalize the trades. He will do so soon on the occasion of the Cross-Canal Forum that he is organizing on July 7 in Paris, during a morning where brands will be able to discover various testimonials and discuss.

Adobe, a specialist in content creation and digital marketing, wants to get out of the purely technological dimension by surrounding itself with various knowledge. For its Forum, it will host, for example, Regine Vanheems, co-founder of the Cross-Canal and Connected Commerce Observatory. During this morning, customer cases will also be presented, with Florian Seltène, Digital Section Manager, Nissan Europe, Rodolphe Pachot, EBusiness Development & Multi-Access Director, Allianz or even Laurent Nuyen, Executive Creative Director, DigitasLBi.

To see the morning program.

SEE: Interview with Christophe Marée, Marketing Director of Adobe France

[Contenu réalisé en partenariat avec Adobe]