[Frenchweb Tour Rennes] AMA Studios: “A published game is aimed at 200 or 300 million users”

by bold-lichterman

It markets its games in “Free to play”, an emerging economic model in the sector.

Frenchweb spoke with Christian Guillemot, co-founder of Ubisoft, to tell us about AMA Studios, a Rennes startup that develops games “for everyone”, that is to say for those who are not “gamers”. “. She has developed numerous titles aimed at women who now represent 40% of her productions.

Fifth part of the Frenchweb Tour Rennes 2014, our report devoted to the Breton digital and digital ecosystem.