It markets its games in “Free to play”, an emerging economic model in the sector.
Frenchweb spoke with Christian Guillemot, co-founder of Ubisoft, to tell us about AMA Studios, a Rennes startup that develops games “for everyone”, that is to say for those who are not “gamers”. “. She has developed numerous titles aimed at women who now represent 40% of her productions.
Fifth part of the Frenchweb Tour Rennes 2014, our report devoted to the Breton digital and digital ecosystem.