At a time when the use of social media is exploding, the start-up Dolist is focusing on its core business: email marketing.
Specialized in this sector for nearly 13 years, Dolist Today has around fifty employees and recorded sales of € 4.5 million in 2012, an increase of 11.5%.
Driven by market trends, this strong growth can also be explained by the company’s policy of diversifying service activities: training, production and advice. This branch now represents almost 25% of the structure’s turnover.
“Beyond the technological aspects, innovation today focuses above all on the best practices to put in place to support our customers towards a legitimate email”, explains Jean-Paul Lieux, associate director at Dolist.
For 2013, Dolist intends to expand its service offering with higher added value services that further link the e-mail channel and the global digital strategy of professionals.
Meeting with Jean-Paul Lieux, associate director at Dolist: