Free will launch vending machines … with SIM cards

by bold-lichterman

The first terminals will be installed in the Maison de la Presse shops

Vivendi has just sold SFR to Numericable and Bouygues is looking for partners with whom to ally in a market that has become ultra-competitive. And, in this context, if Free, the fourth French operator, now third, has not yet? -not the means to afford its competitor (it would offer 5 billion where Martin Bouygues would like 8 billion, read our article, editor’s note), he wants to speed up the marketing of his telephone plans.

terminal-freeTo do this, the telecoms troublemaker will launch automatic dispensers with SIM, mini SIM and nano SIM cards in the Maison de la Presse and Mag Presse networks to acquire new customers. “Equipped with a touch screen, the Free interactive terminal allows you to simply subscribe to the mobile offer of your choice. In a few minutes, the user completes his registration and receives his SIM card activated and usable immediately. The subscriber therefore only has to insert his SIM card into his unlocked phone to make a call, ”we explain.

For those who are already customers of the operator of Xavier Niel, these new terminals will provide access to several after-sales services such as card change, declaration of loss or theft or payment of invoices. Iliad thus hopes to fill the lack of points of sale of its subsidiary which is fighting against Orange or Bouygues which, for their part, have an extensive network of shops.

Besides, the concept is nothing new in itself. Other pure-players increasingly see terminals as a driver of customer acquisition and growth. The Rue du Commerce e-merchant thus started, last January, the installation of several purchase terminals in Relay stores. These had been simplified as much as possible so that the purchase could be made in less than 5 minutes [lire notre article : Les infos à ne pas rater: Rue du Commerce dépasse les bornes,ndlr].