Free Mobile: seduction operation for internet subscribers

by bold-lichterman

Free is launching a new offensive that, for the umpteenth time, undermines the 100% web offers of Orange, SFR and Bouygues Telecom.

The fourth operator announced yesterday the launch of a new mobile offer which provides that a household with a Freebox can now subscribe to two mobile offers including unlimited voice and SMS for 15.99 euros per month.

As a reminder, until now, households with a Freebox could benefit from a single mobile plan at 15.99 euros, instead of 19.99 euros per month for households without ADSL access at Free.

The Iliad subsidiary is therefore aimed directly at families and hopes in this way to boost its recruitment policy by relying on the 5.3 million Freeboxes installed in France, specifies the daily Les Echos.

It is also a way of winning over new, more profitable customers compared to those who opt for the 2 euros per month offer offering 2 hours of communication.

As a reminder, Iliad’s results were heavily doped by the good health of Free on the mobile market.

In the first quarter of the year, the parent company of Free thus reported a turnover of 907 million euros, an increase of 38.4% over 12 months. The mobile activity, for its part, generated a turnover of 295 million euros. A score multiplied by three in one year.

“Fifteen months after its launch, the mobile activity represents nearly a third of the Group’s turnover”.

Regarding commercial performance, Free would have recruited 870,000 new mobile subscribers over the first three months of 2013 and therefore now claims a little more than 6 million mobile subscribers. Overall, Free has 11.5 million subscribers.

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