Fluicity reconnects citizens with their local elected representatives
Julie de Pimodan, Nicolas de Briey and Jonathan Meiss wish to put technology at the service of democracy. It is with this idea that they launched, in July 2015, the Civic Tech platform Fluicity.
Through this application, the 3 founders try to reconnect the local elected representatives with the inhabitants. Users can give feedback on what’s new in their city, or suggest changes and improvements. The municipality collects this information which will help it in its decision-making. Today Fluicity has won over 6 cities and 2 are in the experimentation phase. More details with the founder Julie de Pimodan.
Frenchweb : What needs does Fluicity meet?
Julie de Pimodan, founder of Fluicity: Our democracies are going through a major crisis. Numerous signals, such as Nuit Debout, les Indignés, Podemos, show that it is high time to modernize our governance practices and redefine the notion of power to make it more open, transparent and decentralized. Cities encompass the majority of the populations in Europe and constitute the basic cell of our democracy. Based on the principle that citizenship begins at the bottom of the home, we offer civic technology that aims to re-engage citizens massively in their local policies.
What is your value proposition?
We re-engage citizens in public debate through information technology and data recovery.
The platform is made up of three pillars:
– an independent citizen network on a mobile application that stimulates citizen participation at the local level
– a data storage, management and protection platform that organizes collective intelligence on themes specific to living together
– a management and decision support interface for elected officials wishing to improve their agility and efficiency within the territories
Who are the users of your solutions?
As a citizen, you have access to an independent network which allows you to influence the public debate in complete transparency: to learn about all the projects carried by the city’s stakeholders, to propose ideas, to vote for those of others, to challenge your elected officials and respond to surveys. As a public official, you can take out a subscription to the platform, which allows you to better understand the needs and expectations of residents and to act accordingly. In our pilot cities we are seeing a growth of more than 10% of users per month, a response rate to surveys of 60%, and communities responding to 90% to citizens’ requests and ideas.
What is your development plan?
Here is our development plan for the next 18 months:
– in terms of product / service:
New innovative services to citizens
Availability of Fluicity in non-registered communities
Development in the field of public data at the territorial level
– business growth
Acceleration of sales to French and Belgian authorities
Growth and retention of user communities
Opening to new EU markets in 2018
What are your challenges?
We want to reach populations that are less sensitive to digital technology and make our users aware of citizen participation in the long term by restoring the impact of their engagement.
On the business side, we want to accelerate the sales cycle with regional partners and innovate around key issues in the sector (moderation and online votes).
We are finalizing our second fundraising of 900,000 euros from Business Angels and funds specializing in societal impact.
We want to increase the sales team (large accounts and medium-sized cities) and recruit a data and product-oriented tech team.
Who are your competitors?
The civic tech are all the public, associative or private initiatives which contribute to the modernization of democratic practices, civic engagement and government transparency. This sector is experiencing strong growth in the United States (Accela, SeeClickFix, Courbanise, Nextdoor) and is booming in Europe. Fluicity stands out with a local positioning bringing together elected officials, private actors and citizens on a single platform in a neutral and transparent dialogue space.
Founders: Julie de Pimodan, Nicolas de Briey and Jonathan Meiss
Creation date : july 2015
Seat : Paris
Fundraising: a first of 200,000 euros between partners and business angels (Patrick Guillebert) and a second in progress of 900,000 euros
Capital : 10,000 euros