[Fevad] French e-commerce weighed 45 billion euros in 2012
Turnover, e-commerce sites, m-commerce, audience…. French e-commerce seems to have the wind in its sails. In any case, this is what two studies just published by Médiamétrie and Fevad reveal.
The first, produced by the Fevad on the ICE 40 panel (40 of the main French merchant sites) and on more than 100,000 payment platforms, firstly reports that internet sales reached € 45 billion in 2012, up 19% over one year.
In the fourth quarter of 2012, online purchases represented € 13.1 billion. Despite a drop in the average basket amount to € 85, the number of online payments has increased by 25%.
During the last 12 months, the number of registered merchant sites reached 117,500 active merchant sites, an increase of 17% compared to last year. In addition, he continues to create a new site every half hour.
In 2012, the sites of the Fevad iCE 40 panel, which alone account for nearly 30% of all internet sales, saw their turnover increase by 7% over one year, despite a decline in the last quarter. Consumer product sales sites grew by 6%, while High-Tech, household appliances and e-tourism sites recorded growth of 7% over the year.
Finally, Fevad reports on the continuous growth of m-commerce, which recorded in the fourth quarter of 2012, a turnover 2.6 times higher than that of the last quarter of 2011, or 1 billion € compared to 400M in 2011. It now represents hui 2% of turnover from internet sales.
The second study, published by Médiamétrie (in partnership with Fevad), focuses on the e-commerce audience between October and November 2012, thus reporting that nearly 31.7M Internet users would have purchased online during this period (+ 5% in one year).
Médiamétrie also reviews the ranking of the 15 most visited retail sites in France (Amazon, Cdiscount, Fnac, etc.). It reveals that 2 out of 3 Internet users, or nearly 29M people, consulted, on average each month, at least one of these sites between October and November 2012.
Over the same period, the most visited e-commerce mobile application, Amazon, counted nearly 2.4M VU, or 11% of mobile users. It is closely followed by the Voyages-sncf.com application, which collected 1.5M VU (7% of mobile users).