Facing Tinder, Happn claims 1.5 million new members every month
Unlike many of its competitors, the Happn dating app wants to offer an alternative offer to algorithms. “Just because you like the same green salad with the same seasoning doesn’t mean you’ll fall in love. We believe in chance ”, assures Frenchweb Didier Rappaport, the CEO of the French start-up who is, moreover, one of the co-founders of Dailymotion. A speech that is reflected in the television campaign which recently started.
The company has developed a technology that is based on geolocation with the user found in his timeline the other members of the application that he meets during the day and who are located nearby. A model that has conquered 9 million members around the world, according to its founder, 60% of whom log on every month. A figure that is increasing since Happn, which launched in January 2014, claims to register 1.5 million new registrants each month.
Over $ 20 million raised
In order to monetize its audience, Happn opted for a model freemium. Registration and use are free for basic features, but you have to pay to access additional services. However, the start-up must face competition from the American giant Tinder, classic dating sites (Match.com…) or even new players like Once. More details with Didier Rappaport, CEO of Happn.
CEO: Didier Rappaport
Launch: January 2014
The head office : Paris
Funding: over $ 20 million raised
Competitor: Tinder, Once, classic sites …