Facebook predicts the end of writing in favor of video
Writing novels to tell their personal adventures will soon be a thing of the past. At least that’s what Facebook thinks. With its 1.65 billion monthly active users, Mark Zuckerberg’s social network estimates that writing will disappear from its platform in the next 5 years, according to information reported by the specialized site Quartz.
“Facebook will definitely be mobile and probably all video”, Declared Nicola Mendelsohn, in charge of the operations of the social network for the region Europe, Middle East and Africa, during a conference in London on Tuesday. And to add: “Every year we see a decrease in text… If I had to bet on something I would say: video, video, video.”
8 billion videos watched every day
This shift in Facebook took shape last year with the explosion of video on the platform. Last November, Mark Zuckerberg announced that nearly 8 billion videos were viewed every day on Facebook, against “only” 4 billion six months earlier. “The best way to tell stories in this world, where so much information comes to us, is video. It brings so much more information in a much faster time frame. So in fact, this tendency helps us digest informationExplains Facebook’s VP EMEA.
In recent months, Facebook has positioned itself in the live video market with the launch of Facebook Live. A first initiative which should lead to others according to Nicola Mendelsohn, like virtual reality and 360-degree video which will become “common»On the social network. However, that followers of the written word rest assured, it will not completely disappear from Facebook. “You will need to write for the video», Affirms the director of Europe of Facebook.
Facebook faces competition from Snapchat
The statements come as Facebook faces competition from Snapchat in this industry. The mobile application founded by Evan Spiegel and Bobby Murphy has succeeded in transforming video into a real instant messaging tool since its launch in 2011. Today, more than 10 billion videos are viewed every day on the platform. by Snapchat’s 100 million daily users. In addition, the California application is seeing the growth of its video traffic increase faster than that of Facebook. What frustrates the most popular social network in the world which tried to buy Snapchat, without success, in 2013.
In the first quarter of 2016, Mark Zuckerberg’s platform tripled its profits, which reached 1.51 billion dollars (GAAP) for a turnover of 5.38 billion dollars, up 51% over one year.