Facebook, France’s leading media

by bold-lichterman

At the mere mention of statistics on the use of Facebook in France, the figures make you dizzy …

Facebook is first 31 million active users per month in France, a phenomenon that has no precedent online … with 1 million new registrants acquired from September 2015 to January 2016.

Among these French followers of the social network, in January 2016, they were 25 million to consult the platform at least once in the month via a mobile tool (smartphone or tablet) against 24 million 6 months previously.

At the end of January 2016, more than 23 million Facebook users in France connect to it at least once a day, including 19 million via a mobile interface (smartphone or tablet).

1 in 3 French people consult Facebook every day

Facebook Frances leading media

What is an active user for Facebook? A person who performs an action on or via Facebook at least once a month, whether it is a like, a comment, the publication of a status or a share.

Facebook # 1 for all ages

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  • 81.8% of 15-24 year olds,

  • 75.1% of 25-34 year olds,

  • 58.7% of 35-49 year olds,

  • 53.3% of those over 50.

In 2015, Facebook was used by 21% of 7–12 year olds and 79% of 13–19 year olds (Bayard, Milan and Disney survey Hachette Presse).

Companies in France with a strong presence on Facebook

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Facebook is the first social network used by business leaders in France (OpinionWay poll in October 2015). They are 13% to be present there.

Facebook first used (and more and more) on mobile

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At the same time, fewer and fewer people are followers of Facebook via a computer: 28 million unique visitors in 2015 (32 million in 2012). A decrease in the connection via computer in favor of the mobile connection …

Instagram and WhatsApp: Premium mobile apps owned by Facebook

1605555805 503 Facebook Frances leading media

Instagram madness won over France with 5.5 million unique visitors to France in May 2015 (according to Mediametry) and WhatsApp continues to grow spectacularly with 3.9 million active users in February 2015 (according to Harris Interactive).

Among 11-18 year olds, in February 2015, Instagram was the third most used social network after Facebook and Snapchat (source:
Facebook devours the French media audience

1605555805 450 Facebook Frances leading media

Since November 2015, the French media have already been present in large numbers on Instant articles: TF1, France Télévisions, Canal +, Webedia, AuFéminin, Paris Match, MinuteBuzz, Le Parisien, Les Echos, Liberation, L’Equipe, L’Express, etc. more than ten titles.

And the relentless waltz of winning numbers in 2016 for Facebook seems endless …

Photo credit: Nikos Aliagas.