Facebook today announced the takeover of tbh (as To Be Honest), a survey application for teenagers.
The specificity of tbh lies in its positive and benevolent way to formulate things: the application asks multiple choice questions, the answers of which come from the user’s address book: “Who has the best smile?” “” Who is the most honest? “” Who could become a poet? “Who’s the best party friend?” “
5 million downloads in three months
tbh was launched in August 2017 by Midnight Labs, a Californian startup created in 2010. Midnight Labs had published various products (personal finance, personality tests, chat application …), without much success and was on the verge of exhausting its Treasury. In just three months, the tbh app already has 5 million downloads and 2.5 million daily active users. She recorded over a billion responses to its surveys, mostly among adolescents. It marks a breakthrough in the market for anonymous apps for young people: until now, these (Secret, Whisper, etc.) have given rise to many controversies, for their ability to promote gossip and facilitate harassment.
The amount of the transaction was not specified, but the specialized site TechCrunch estimates the transaction, according to its sources, at less than 100 million dollars. The official press release also indicates that tbh will continue to operate autonomously, even if its four co-founders will join the Facebook campus, to benefit from the means and skills of the social network, particularly in terms of moderation. In fact, tbh is launching a messaging feature this week, which will bring new challenges to keep the good spirit of the application intact.