Facebook, applications, e-commerce … The last 3 studies to discover
Facebook, at the heart of sports news?… .Always more frequentation for the apps to the detriment of websites…. E-commerce : Internet users’ consumption habits scrutinized…. Focus on 3 new studies.
Facebook, at the heart of sports news?
The agency Sportlabgroup published a study on the use of Facebook, and of the Internet in general, by French Internet users for monitoring major sporting events.
As a result, for 33% of French people, Facebook is a relevant platform for monitoring sports news. The network is in fact the 3rd most consulted media by 15-24 year olds in front of the press, radio and mobile phone.
The study also confirms the interest of sports fans in following the Olympics on Facebook: 45% of users indicate that they are interested in following the Olympic Games, 29% say they are ready to belong to a group that would inform them in real time about sports results, while 28% could become a “fan” of a champion to follow his daily life.
Internet (23%) and today cited as the 2nd main source of regular information on sport, ahead of radio and the press, and just behind television, whose regular sport monitoring has declined significantly for 5 years ( 31% in 2007 compared to 25% in 2012).
Always more traffic for apps to the detriment of websites
“The average site traffic in France shows a further drop in the second quarter of 2012, while mobile apps saw their traffic explode. »This is what announces AT Internet in his study on the use of mobile applications carried out between July 1, 2010 and June 30, 2012 on a scope of 3,903 websites and 108 applications.
Visitors to websites therefore fell by 1.7% in France in the second quarter of 2012. Between June 2011 and June 2012, 62% of websites saw their traffic drop, 25% recorded an increase of more than 10% and 25% experience a decrease of at least 35%. This regression would be due to the change in behavior with, among other things, the explosion in the use of applications which is confirmed.
Indeed, between June 2011 and June 2012, according to AT Internet, one application in 2 recorded an increase in traffic of more than 37%, 25% of the applications recorded an increase of more than 100%, while 25% suffered a decrease at least equal to 11%.
E-commerce: Internet users’ consumption habits scrutinized
The e-commerce group Rakuten (Price Minister) today published the conclusions of its study on browsing and consumption habits on the Internet country by country. The report revolves around 3 themes: peak consumption hours, m-commerce, and duration of consumer visits.
It appears that American, British and German employees frequent e-commerce sites, in particular on Mondays, the first working day of the week. Conversely, in France, the peak in attendance occurs on Wednesday, the day when it is assumed that some parents stay at home to look after their children. Finally, Brazilians visit e-commerce sites during their lunch break at work, between noon and 2 p.m.
With regard to mobile shopping, visits to e-commerce sites are made in particular in the morning in the United States and the United Kingdom, with a peak in navigation between 7 and 8 am for the British against 10 am for the Americans. Conversely, in France, mobile shopping enthusiasts go online mainly between 6 p.m. and 7 p.m.
Finally, Americans spend between 3 and 4.4 to 4.7 minutes on websites before buying, depending on the value of the product. Britons spend an average of 40 seconds for a garment, and less than 1 minute for a book, and almost 2 minutes for a television.