Connecting physical stores: this is the challenge for Ezeeworld, a start-up based in the Paris region specializing in “drive-to-store”. With its “BeaconForStore” offer, launched a few months ago, it is deploying Beacon sensors in physical stores in order to offer services to visitors who have downloaded compatible applications. With its solution, Ezeeworld is positioned in the proximity marketing market, for example by allowing the sending of targeted push notifications to interact with visitors.
For its part, the store can measure the number of visits or the average time of presence. With BeaconForStore, retailers can also do A / B testing to detect the departments that arouse the interest of visitors. “These data are respectful of the Cnil rules which are being drawn up on this subject”, reassures Christophe Verdier, the general manager.
Today, the start-up works in particular with E. Leclerc, several press houses and Vente-privee, for its LePass offer. To earn money, Ezeeworld markets its products in the form of a subscription. Founded in 2011, the company claims 12,000 Beacons deployed in France, a turnover of 2.3 million euros and 15 million carriers of applications using its technology. More details with Christophe Verdier, CEO of Ezeeworld.
General manager : Christophe Verdier
The head office : Neuilly-sur-Seine
Activity: drive-to-store solutions
Turnover: 2.3 million euros