The Nantes start-up iAdvize, specializing in instant e-customer relations via Click to Chat and Click to Call solutions, is innovating on this second service with new functionalities for customer relations advisers.
With the current Click to Call, the visitor to a site clicks on a call button and leaves his telephone number to be put in touch immediately and free of charge with an advisor. With the new iAdvize service, advisors can see in real time what the visitor is doing on their site, while having them on the phone. They can even go further by offering to take control of its browsing, display information, links or offer coupons while continuing the phone conversation.
The call is recorded for inclusion in the full reporting available to advisers. With the behavioral targeting feature, it is also possible to offer Click to Call only to visitors who meet previously saved rules.
About iAdvize: Co-founded in February 2010 by Julien Hervouët and Jonathan Gueron and marketed since September 2010, iAdvize claims more than 700 customers. 1,500 sites use its instant online customer relationship solutions, including Fnac and Cdiscount in BtoC, Maaf.fr and Monster.fr in B2B. iAdvize is funded by Kima Ventures, Oleg Tscheltzoff (Fotolia), David Sokol, Jean-Michel Sokol. The company produced a white paper titled “And if we humanized online shopping!” to understand the interest of integrating Click to Chat