[Etudes] Geolocation, cyber shoppers and online sales forecasts
French people fond of geolocation? 68% of women expect a delivery service that is more integrated into the shopping experience, Forecasts: online sales could reach € 66.7 billion in 2015… Back in detail on 3 studies.
Are the French fond of geolocation?
According to the latest results of the Mobile Life study published by TNS Sofres, geolocation services are on the rise. In fact, globally, 60% of those who do not yet use these services would like to use them from now on. A figure that reaches 64% for the French case, a country in which 31% of mobile users already use these services, against 19% worldwide.
In France, geolocation services are mainly used to locate restaurants or places to go out (30%), or nearby points of interest (29%). 20% also use it to find public transport timetables. A use that differs for example from Latin American countries where services of this type are mainly used to find friends nearby. In fact, 39% of the inhabitants of this area explain that this is one of the main reasons why they share their location.
If the French are particularly inclined to geolocation services, the study emphasizes on the other hand that members of social networks are still very few (7% against 13% worldwide) to share their check-in via platforms like Foursquare or Facebook Places.
Another contrast, despite a clear enthusiasm for these services, only 8% of French people say they find mobile advertising interesting insofar as it offers them an offer that can be used nearby, against 21% globally.
68% of women expect a delivery service that is more integrated into the shopping experience
According to the latest observatory eBay-Terrafemina.com, 68% of women expect a delivery service that is more integrated into the shopping experience. The study shows that the costs and delivery times can easily lead to the abandonment of the cart. Women’s expectations in this area are therefore threefold: Knowing the delivery costs without having to fill out a form, faster and cheaper delivery, or the possibility of being able to return the order more easily.
The eBay-Terrafemina.com Observatory on new e-commerce uses is based on a CSA survey and two qualitative study groups carried out by the Thirteen Article-Weblab institute
Forecast: online sales could reach € 66.7 billion in 2015
According to a study conducted by Xerfi-Precepta, published in preview on the ecommerce.mag site, online sales in France could experience annual growth of 15% between 2012 and 2015. Online commerce would then weigh € 66.7 billion.
However, the firm adds some nuances to these good prospects, recalling that the expected annual growth should be lower than that observed in 2011 (22%) and stressing that the population of cyber-buyers could reach its maximum potential by 2016- 2017. The challenges of loyalty will then be more relevant than ever.
In addition, the study points to a concentration of e-commerce observed on the French market. Indeed, of the 100,000 merchants identified in France, only about forty operators are responsible for a quarter of turnover in the sector. Xerfi-Precepta also notes that “pure players dominate French e-commerce where physical distribution players occupy first place in the United Kingdom”