[Etudes] Doubling of tablet sales, boom in mobile applications and unlimited telephony

by bold-lichterman

Sales of tablets en France should double in 2012, 57% increase in mobile application traffic, Mobile: 40% of French people phone less than an hour per month… A look back at three studies.

Tablet sales expected to double in 2012

Etudes Doubling of tablet sales boom in mobile applications andAccording to forecasts from Gfk, broadcast exclusively by AFP, sales of tablets should double in France to reach 3M of units sold in 2012, against 440,000 in 2010 and 1.5M in 2011. The REC + study, conducted by the Gfk institute, also shows that in 2011, only 19% of tablets were compatible with 3G. In addition, 81% of uses are made at home versus 19% outside. In terms of use, entertainment is the order of the day since the emphasis is on video games (19%), watching videos (16%) and listening to music (15%). ATat the global level, according to Forrester, sales of tablets in 2016 could reach 375M units (against 369M units expected for Gartner).


57% increase in mobile application traffic

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According to an AT Internet study, website traffic saw a 5.5% drop in traffic in March 2012, compared to March 2011. Along with this drop in website traffic, observed for several consecutive months, the AT internet barometer has observed a real boom traffic to mobile applications, whose traffic increased by 57.5% in the space of one year.


Mobile: 40% of French people call less than an hour per month

Etudes Doubling of tablet sales boom in mobile applications andA recent Ipsos study, carried out on behalf of the operator Prixtel, shows that unlimited mobile telephony only concerns a small minority of French people. In fact, 40% of French people call less than an hour a month from their mobile while 37% call between one hour and three hours. Only 10.3% of French people say they call 3 to 5 hours per month and 9.3% more than 5 hours. In terms of internet connection, 31% of respondents say they surf daily from their mobile phones, a figure that even reaches 57% among 16-24 year olds.