[Etudes] Doubling of tablet sales, boom in mobile applications and unlimited telephony
Sales of tablets en France should double in 2012, 57% increase in mobile application traffic, Mobile: 40% of French people phone less than an hour per month… A look back at three studies.
Tablet sales expected to double in 2012
57% increase in mobile application traffic
According to an AT Internet study, website traffic saw a 5.5% drop in traffic in March 2012, compared to March 2011. Along with this drop in website traffic, observed for several consecutive months, the AT internet barometer has observed a real boom traffic to mobile applications, whose traffic increased by 57.5% in the space of one year.
Mobile: 40% of French people call less than an hour per month
A recent Ipsos study, carried out on behalf of the operator Prixtel, shows that unlimited mobile telephony only concerns a small minority of French people. In fact, 40% of French people call less than an hour a month from their mobile while 37% call between one hour and three hours. Only 10.3% of French people say they call 3 to 5 hours per month and 9.3% more than 5 hours. In terms of internet connection, 31% of respondents say they surf daily from their mobile phones, a figure that even reaches 57% among 16-24 year olds.