[Etudes] CybereStat ranking, web browsers, media interactions and tablet sales
Mediametry publishes the latest figures relating to the audience of French websites, AT Internet company notes the rise in the use of Google Chrome in March 2012, the Deloitte firm publishes the sixth edition of its international observatory of media uses and interactions and 17.4M tablets were sold around the world in the 1st quarter of 2012 … The details of these four new studies.
France: one out of two access to websites is made from a search engine
Mediametry has just published the latest figures relating to the audience of French websites last April. This month, the study is accompanied by a focus on the distribution of types of access to Internet sites: search engines, direct access and external links.
The study thus tells us that in April 2012, one out of two Internet sites was accessed from a search engine and that nearly four out of 10 visits were made after entering the address in the browser or via a click on a favorite tab. External links are also generators of traffic since 11% of website visits come from an external site, partner, directory or aggregator. Regarding the distribution of search engines, Google remains the undisputed leader on the French market since the engine of the Mountain View firm is the source of more than 9 out of 10 visits, ahead of Bing (3%) and Yahoo! (1.2%).
In terms of site ranking, no major changes, PagesJaunes.fr comes in first position with 79M visits. Sckyrock.com is for its part in 2nd position with 62.5M visits. Jeuxvideo.com arrives on the 3rd step of the podium with 53.7M visits. Next come Doctissimo (42M) and Clubic (19M).
Google Chrome captures 18.9% of visits on average in Europe
The Bordeaux-based AT Internet company yesterday published the latest figures relating to the use of web browsers in March 2012. It shows that, over the month studied, Google Chrome made 18.9% of visits on average in Europe (+6.8 points in 1 year) while Safari captured 11.2% of the share of visits (+3.4 points in 1 year). In the 1st quarter of 2012, the trend in the browser market in Europe therefore corresponds to that of 2011: the challengers Google Chrome and Safari continue to grow while Internet Explorer, in particular, and Mozilla / Firefox also, are losing more and more. of ground… In free fall, Internet Explorer thus passes under the bar of 40% of visits, that is to say 8 points less compared to March 2011, while Mozilla / Firefox recorded a loss of 3.2 points over one year for its establish a 26% share of visits.
When mobile uses cannibalize the computer
The Deloitte firm meanwhile published yesterday the sixth edition of its International Observatory of Media Uses and Interactions. This study notably proposes a comparison of uses in 7 different countries: United States, India, Germany, Spain, Australia, Japan and Great Britain.
First lesson of this study: mobile uses tend to gradually cannibalize the computer. Indeed, 52% of French people surveyed use their smartphone instead of their laptop on the move. 36% do the same at home. And, 72% of respondents use their tablet instead of the mobile computer. However, 79.5% of the time spent on the Internet is still done from a computer, whether fixed or portable. According to the survey, the use of smartphones remains essentially confined to entertainment whatever the countries studied.
At the information level, the press is consumed today as much online as on paper. Regarding social networks, they are still little used (10%) compared to sending email, which is the preferred daily web activity of 45% of respondents. 58% of those questioned, however, said they appreciated social networks, in particular in order to intensify their human relations.
Finally, concerning e-commerce, in terms of terminal used, France is lagging behind in purchasing products via mobile. Indeed, only 13% of French people (tied with Germany) commonly use their mobile to make a purchase, compared to 27% of Indians and 33% of Japanese.
17.4M tablets sold worldwide in Q1 2012
According to preliminary figures from the firm IDC, nearly 17.4M tablets were sold around the world in the 1st quarter of 2012, ie sales down 38.4% compared to the last quarter of 2011, recognized as exceptional. Sales of tablets in the 1st quarter of 2012 were however up 120% compared to the 1st quarter of 2011, when 7.9M tablets were sold. Over the quarter under review, Apple remains the undisputed market leader with 11.8M iPads sold. The apple brand thus monopolizes nearly 68% of the market share against 54.7% in the last quarter of 2011. Amazon is experiencing a real setback and goes from second to third place with 4.8M tablets sold for 4% market share against 16.8% in the last quarter of 2011. Samsung comes second.