[Etude] The state of social media around the world

by bold-lichterman

“Social Media Around the world 2011”. This study carried out by the firm InSites Consulting and published 4 weeks ago has, wrongly, gone unnoticed. Statistics, trends, zoom… The report offers a very detailed and illustrated inventory of the uses of social media around the world.

With more than 160 pages, here is a selection of the most striking data:

  • More than 70% of Internet users in the world use social networks.
  • Almost all of the internet population is aware of the existence of Facebook.
  • Great paradox: 80% of respondents know Twitter, but only 16% use it.
  • In Europe and the United States, Internet users are on average members of two social networks. Much less than in Brazil (3.1) or India (3.9).
  • Internet users stay on average, per session, 37 minutes on Facebook and 23 minutes on Twitter.
  • Over 50% of social media users are connected to brands.
  • Internet users become fans of a brand on Facebook because they like one of their products, and not because of advertising.
  • However, the majority prefer to ask brands questions by email rather than going through a social network.
  • 38% of Internet users have a smartphone.
  • On average, they install 25 apps but only use 12.
  • 12% use geolocation services, compared to just 4% for augmented reality.

The study was carried out on a sample of more than 9,000 Internet users across 35 countries