Nokia is still a leader in the smartphone market in 5 European countries (France, Germany, Italy, Spain and United Kingdom).
Indeed, according to the latest figures released by ComScore, last November, nearly 30M smartphone users in this geographic area owned a Nokia. A figure which gives the Finnish manufacturer nearly 30% of the market share. However, if Nokia still dominates the market, its performance is in free fall and shows a loss of 16.8% compared to the previous year. Nokia is also the only manufacturer to lose market share over the period studied.
- Indeed, in second position, Apple has posted growth of + 0.9% in one year and holds 20.4% of the market share.
- Third, Samsung shows the strongest growth with + 9.5% and monopolizes 17.1% of the market share. A figure which therefore confirms the rise of the South Korean, already highlighted in many studies.
- Then come HTC and RIM, which respectively hold 10.7% and 9.1% of the market share.