[Etude] Nokia still dominates the smartphone market in Europe

by bold-lichterman

Nokia is still a leader in the smartphone market in 5 European countries (France, Germany, Italy, Spain and United Kingdom).

Etude Nokia still dominates the smartphone market in Europe

Indeed, according to the latest figures released by ComScore, last November, nearly 30M smartphone users in this geographic area owned a Nokia. A figure which gives the Finnish manufacturer nearly 30% of the market share. However, if Nokia still dominates the market, its performance is in free fall and shows a loss of 16.8% compared to the previous year. Nokia is also the only manufacturer to lose market share over the period studied.

  • Indeed, in second position, Apple has posted growth of + 0.9% in one year and holds 20.4% of the market share.
  • Third, Samsung shows the strongest growth with + 9.5% and monopolizes 17.1% of the market share. A figure which therefore confirms the rise of the South Korean, already highlighted in many studies.
  • Then come HTC and RIM, which respectively hold 10.7% and 9.1% of the market share.