[Etude] Kindle Fire hits the tablet market
Indeed, according to the firm’s analyzes, nearly 3.9M Kindle Fire were sold during the fourth quarter of 2011. This commercial success is explained in particular by the proposed price: $ 199 at its release, against $ 499 for the iPad. A price competitiveness which has therefore enabled Amazon to carve out a good share of market (14%) within a few months.
Apple brand tablets still dominate the market with 15.4M units sold over the same period. However, Apple saw its market share in the sector go from 64% in the third quarter of 2011 to 57% in the fourth quarter. Likewise, over the whole of 2011, the iPad only held 62% of the market share, against 87% in 2010.
Samsung and its Galaxy Tabs, which until then were in second position with 11% of the market share, are, for their part, relayed to the third step of the podium in the fourth quarter 2011, with only 2.1M tablets sold on this period and 8% of the market share.
For its part, the manufacturer Asus has only sold 612,000 tablets in the last quarter, against 800,000 in the third quarter. Finally, we will note the absence of French Archos and Rim Playbooks in the Top 5 of this world ranking.
In total, nearly 65.2M tablets were sold in 2011, including 40.5M iPads. And, if Amazon’s Kindle Fire could quickly become a major rival for Apple, for now, according to iSuppli, the first competitor of the iPad is none other than the iPhone 4S, released in October, to which Apple aficionados would have deferred.