Globalwebindex has just published a study on the different uses of digital on a global scale. Here is a non-exhaustive list of the main trends of this fifth edition.
- Within a year, digital content will no longer be consumed mainly via computers, but from smartphones, tablets, e-readers and even television. We are entering the post-PC era.
- Contrary to what one might think, people continue to watch television, and even the hyper-connected are concerned. In general, it remains one of the primary sources of information.
- However, the 16/24 age group learns mainly via the Internet and even more from social media.
- Many consumers say they are willing to pay for content online. However, clear differences appear according to age and country. In general, except in Brazil, young people are less willing to pay than older people.
- Mobile Internet is in high demand in Asia and Latin America, much more than North America and Europe. But, paradoxically, consumers mainly use their mobile devices at home and not outside the home.
- The growth of micro-blogging activity is largely driven by the BRICs (Brazil, Russia, India, China).
- Facebook users are less and less active, especially in the United States and in English-speaking countries, although they are the first users of the social platform.
- Professional content is very popular with Internet and mobile users, and should grow significantly in the near future.