According to the latest figures published by Médiamétrie, nearly 3M of French households were equipped with connected TV in the 1st quarter of 2012, or nearly 10.7% of households in France. A strong increase (+ 40%) compared to the last quarter.
According to the institute, this upward trend should continue in the coming months. Indeed, nearly 1M households say they want to equip themselves with this new generation screen within the next two years.
The study also highlights a phenomenon of “over-equipment” among households with a connected TV. In fact, 2/3 of households equipped with a smart TV are also equipped with a games console, almost all have at least one computer and more than 7 out of 10 from a mobile phone. Households with a connected TV also have more screens at home than others: 63% of those equipped with Smart TVs have several TV screens, against 50% for all households equipped with a simple television.
As part of this study, Médiamétrie finally set out to draw the robot portrait of smart TV enthusiasts. First observation: connected TV is adopted more by men: 83% of heads of households equipped with connected TV are men. It is also popular with young audiences: 24% of those equipped are under 35 and 63% are under 50.
The smart TV is also found more in homes located in large cities. Finally, these new screens seem to be part of a family activity logic. In fact, nearly half of those equipped are at least 3 in the household in question.