[Etude] Digital trends in France according to ComScore

by bold-lichterman

The study “2013 Digital Future in Focus – The Digital Market in France” scans the French digital sector by reviewing web and mobile uses, video consumption and even online commerce.

We learn that France counted in December 2012 48M Internet users surfing from a PC, 0.5% more than a year ago. It should be noted that 25% of them are over 55 years old. 92.3% of traffic comes from PC, while mobiles and tablets represent 4.6 and 2.7% of traffic respectively.

In December 2012, 70% of phones purchased in France were smartphones. Their penetration rate on the French market is 53%. 48.3% of smartphones are equipped with the Android operating system, i.e. 13 points more than in December 2011.

There are 40.7M videonauts in France in 2012 tells us comScore, an increase of 1% compared to the previous year, for a 110% increase in the mobile video audience, which reaches a total of more than 7M mobile users.

Finally, mobile is revolutionizing the online commerce sector with respective growth of 66, 60 and 83% among e-merchants such as Amazon, CDiscount and Fnac, against increases of 2 and 13% for the website audience. the first two, or even a drop of 2% for the Fnac site. However, mobile still represents less than 10% of the total audience of these brands.