On the occasion of the 2011 edition of Forum d’Avignon, meeting place of culture, economy and media, the cabinet Bain & Company carried out a study on the impact of connected terminals and services on culture. A consumer survey carried out on three continents and five countries including France.
Some general figures:
Connected terminals (tablets, TVs, consoles) will be present in more than 60% of Western households in 2014.
France will be at the same level of equipment as the United Kingdom and the United States for connected TVs, slightly behind for tablets and much lower for consoles.
Across all the countries studied, consumers say they are more than 60% interested in new connected cultural experiences with a preference for video content (69%) over video games (66%). Here again, the French are far behind the level of expectation of their Western counterparts.
Less than 30% of people surveyed in France say they are ready to increase their consumption of culture in connected experiences. Once again, this is significantly less than in the UK and US zones.
This lower appetite of the French for connected culture is not, however, a negative sign. It is rather a reflection of a reality: a wide offer is already offered by ISPs via boxes and the French are therefore naturally less waiting for services that are more familiar to them.
The study concludes that if the connected world will not affect the impact of the blockbusters broadcast by the big TV channels, it could be a real chance for more demanding, confidential content, in short the culture catalogs. No revelation here, however. When the catalogs of content available in digital version are extended beyond the current limited offerings, particularly in terms of cinema, the consumption of more specialized works will increase statistically. We can only consume what is available …