At the beginning of Dashlane, created 18 months ago, a certain Bernard Liautaud (ex CEO of Business Objects). The French start-up, located both in Paris for R&D and in New York for marketing, is developing a global solution on “friction”.
Based on the obvious observation that we are spending our time filling in information fields (username, passwords, address, bank details, etc.) and that the practice is extremely tedious on mobiles and other touch tablets, Dashlane will launch in private beta by the end of the year an automatic and secure filling service. Its CEO, Emmanuel Shalit, reminds us that in e-commerce, 65% of transactions are stopped between the validation of the basket and that of the payment. “An absurd check-out which makes the internet more complicated than the physical world”.
Dashlane has just announced a fundraising of $ 5 million, or € 3.7 million from two New York funds, Rho Ventures and FirstMark Capital as well as Bernard Liautaud. The objective is clear: to double the teams (12 people today) within 12 months to strengthen the R&D and marketing centers.
Interview excluded with Emmanuel Shalit, CEO of Dashlane.