[En direct des agences] News of the week
JWT parodies Siri for RSF. To denounce the censorship operated by the Syrian government, Reporters Without Borders carried out, in partnership with l‘JWT Paris agency, a video spot that hijacks the use of Siri, the voice command developed by Apple.
Audi Aliantis goes mobile. The concessionaire actually called the agency Digitaleo to organize a mobile marketing campaign. The idea was to invite customers and prospects to the opening night of the new Audi Q3. In total, more than 500 people have registered. The latter received an SMS with a link directing them to a mobile site dedicated to the evening.
At the end of a competition, Evian told Digitas France the definition and implementation of global social marketing strategy for the brand. The first actions are expected in the first half of 2012.
Karl Lagerfeld has opted for MPG Luxe (Havas Media France) for all of its international media communications. The agency will be responsible for strategy, media advice, online space purchasing, and special operations.
The interactive communication agency Netbooster announced that it would extend the maturity of its bonds and that it would raise at least € 4.2 million. The objective is to enable the company to increase its cash flow and extend the maturity of its financial debt.
TV-Replay changes hands. TV-Replay the first French guide to catch-up television was launched in April 2009. With nearly 1.7M unique visitors in November 2011 (Médiamétrie / Nielsen), its audience has grown by nearly 70% in 12 months, indicated the press release. Lagardère Active which announced last Wednesday the purchase of the site, the operational management of which remains entrusted to Patrick Suquet and Arnaud Mary, its founders.
Myspace announced a partnership with Panasonic for the launch of Myspace TV at CES. This new application will soon be integrated into Panasonic Viera televisions and will allow viewers to watch the same programs as their friends, and to discuss them in real time.
On the upswing, online advertising investments continue to grow. In fact, in 2011, the online advertising market reached more than 2.5 billion € turnover, an increase of 11% compared to 2010. The market could weigh nearly 2.7 billion € in 2012, according to the forecasts of the Observatory of e-pub.