[En direct des agences] News of the week

by bold-lichterman

Budgets, web campaigns, figures, high-tech, new media… A look back at the latest news in communication, marketing and advertising this week.

Web

On the occasion of Valentine’s Day, jean paul Gaultier launched, with the agency Isobar, an operation called “The Art of French Kiss”. So since last Monday the online platform of the same name allows Internet users to choose a perfume from its range and a person to kiss. Depending on the fragrance chosen, a video features two people kissing in different atmospheres. The spot can then be directly published on Facebook.

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Also with the approach of Valentine’s Day, Caprice des Dieux launches the Paris à 2 app. This presents a map of the most romantic places in Paris. As part of this operation, Caprice des Dieux has set up a partnership with 20 Parisian bloggers to feed the application.


Business

The 50A digital communication agency, specializing in social media, has just won several budgets. Among them: Meetic, Sanofi, Maisons France confort, the French Confederation of inter-company commerce and finally the Cyril Lignac Group.

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Outbrain, specialist in Internet content recommendation, told Semicolon the management of its press relations.

According to information from Strategies, Havas Media would have been chosen by Apple to relaunch its i-Ad network in France. According to Dominique Delport, CEO of Havas Media, the start of operations will be given within 4 to 6 weeks. Among the first advertisers are Evian, Citroën, Canal + and Orange.

Adtech, a provider of advertising delivery solutions, recently signed six partnerships with the following mobile advertising networks: Millennial Media, Mojiva, InMobi, Inneractive, Nexage and Smatoo.

The advertising agency Grenade & Sparks embarks on the mobile strategy. As part of this new activity, it will develop an augmented reality mobile game for Parc Astérix.

The communication group Publicis in 2011 recorded a turnover of 5.8 billion €, up 7.3%, for an operating margin of 16%. In the future, the group intends to achieve 50% of its turnover in digital.


Awards

Since 1998, the independent research institute, Cocedal Conseil, has been measuring, with its QualiWeb barometer, the evolution of the quality of online customer relations on French websites. Each year, the QualiWeb Trophies reward the best players in this field. For this 14th edition, with 94.3 points, Nespresso is well ahead of the general classification.

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The agency We Are Social, specializing in social media and e-reputation, was named Digital Agency of the Year at the EMEA SABER Awards 2012, European Grand Prize honoring the best PR campaigns and agencies.


Media

According to the latest figures from the OJD, in 2011 35,348 digital copies of national dailies were sold on average each day. The digital version of the newspaper Le monde tops the rankings with 16,863 copies per day, or 7.1% of its individual paid circulation. Next come Les Echos (6,487, or 7.4%), Liberation (4,597, 5.3%) then Le Figaro (3,197, 1.4%).